Shamsha Ali was in second grade when her family immigrated to the United States from Pakistan. With business owners for parents Ali, a 1999 graduate of East Chambers High School, decided she wanted to follow in their footsteps.
“Basically I told my husband, I wanted to start something on my own — something small,” Ali said.
In 2011, Ali started researching different concepts and discovered the self-serve frozen yogurt business plan.
“It wasn’t really that popular back then, and I thought this is really unique,” she said.