BISD hires new PR assistant for Haynes

BISD hires new PR assistant for Haynes

Despite facing the impact of budget cuts by the Texas Legislature and publicly announcing that “no one in the district, not even the superintendent” would receive a raise this year, Beaumont Independent School District spokesperson Jessie Haynes announced on Friday April 8 that she hired an assistant for the communications department.

The new employee, Craig Eichhorn, who most recently was employed by the Galena Park Independent School District, will interact with the media and help with what Haynes has described an exorbitant amount of work in her department.

Haynes claimed that Eichhorn is filling a position that has been vacant for three-years and refused to publicly disclose Eichhorn’s salary despite promises of opened and transparency in a press release announcing the new hire.

"I am elated that Craig is joining our team,” Haynes said. “Keeping the public informed and assuring transparency in all we do are critical. He brings a wealth of experience, knowledge and capabilities that will help the BISD Communications Department and the Office of the Superintendent in this age of expanded and new means of communications.”

Even with the promises of transparency, Haynes, whose annual salary is $101,400 not including any bonuses, benefits or her expense account, refused a request by The Examiner to provide Eichhorn’s compensation, which is public under Texas Law. Haynes said she wanted Eichhorn to have a day of privacy and instructed those interested in Eichhorn’s salary to submit a public information request, which The Examiner did before the press conference ended. The Examiner also requested Eichhorn’s records from his previous employers, as well as, all emails between him and Haynes for the past several months.

But then the focus of the press conference shifted from hiring a new employee and the amount of work he is facing to how Haynes claims the media is attacking BISD and that Eichhorn won’t have as hard of a time as she does because he is a white male.

“I did tell him that the fact that you are a white male, you might not have as much of a hard time as I have being black female,” Haynes said, as she pointed to her wrist as if she were indicating to the audience the color of her skin.

Haynes also said that only blacks in the district were “attacked” by the media.

“Everything you see about in the media about BISD if you take it and tell it like it is, anybody who is black has been attacked,” Haynes said.

A review of Eichhorn's background showed that he has been with Galena-Park ISD as the director of communications since 2006. Prior to that he was the director of communications for Cypress-Fairbanks ISD. He is a 1987 graduate of Texas A&M University and was a newspaper reporter in Atlanta and Houston. Eichhorn is a music fan, Tweets under the name of WyldeDawg and frequents Blue Water Seafood and Candelari's Pizzeria in Houston. He currently lives in Tomball.

When asked about this job being a step down on the career ladder, Eichhorn admitted that it appeared that way based on the title but that he is looking forward to working with BISD.

"What a great place to work," he said. "Look at what this leadership team is doing."



The Truth

I find it somewhat comical that the truth seems to really bother you. The relevance of the level of work that she has to contend with could possibly correlate with the amount of racist and hateful attacks/remarks/focus (like those reflected here) that come with the job. BISD had a job and filled it...Haynes took one and Eichhorn got another. It happens when people find employment as it did with your job (if you have one).

3 take aways from this article and your reader comments:
1. Racism still exist (now it is in the closet, te media, the conference room, etc.)
2. Not many get paid nearly as much as they are worth
3. It is hard to walk a mile in someone else's shoes so don't try

BISD New PR Hire

After watching Jesse Hayes on the evening news and hearing her claim racism and attacks on blacks in BISD, I can see why she needs a PR assistant. Her communication skill are apparently non-existence. By the way - What exactly does the "overworked" Communication Department at BISD do? And how did school districts manage before this? Isn't the best PR - Educating Our Childrens? Maybe if the BISD worked harder at this task, they wouldn't need to hire individuals to defend their poor preformance - and blame others in the process.

It sounds like he is already

It sounds like he is already on the kool aid. "He has admires Jessie's work?" REALLY? Does that include her sending out emails throwing around the race card and saying some reporters hide under sheets and hoods?

She is a poster child for what NOT to do in Public Relations.

and I bet he is making 70K easily.

Throwing out the race card

I am not sure that you can "throw something out" there that has already been out there for years and years.

If true (and I really think you should consider that part for a while), then it may not be the best thing to say in a PR industry OR may it was the best time to highlight the differences in the climate of the industry and the negative PR that SHE she seems to get. Eichhorn may balance that or prove her right.

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