Business workshop focuses on e-mail, social media

Toni Harris

Toni Harris, marketing specialist from Constant Contact in Houston, will lead a workshop June 20 at the Small Business Development Center in Port Arthur, focusing on growing business with e-mail and social media.

The event will take place from 10 a.m. to noon at the SBDC office at 1401 Procter St. on the campus of Lamar State College – Port Arthur. The event is free to attend. Pre-registration is required to ensure class availability. Call (409) 984-6531.

The workshop is fashioned for small businesses seeking simple marketing strategies using e-mail and social media. Topics of discussion include type of content used in campaigns, how to get more people to stop and read messages, how to get more action – or reaction – to messages and offers, why using images on social media channels create higher engagement, and why content should be more mobile-friendly.

Those in attendance will learn to run effective e-mail and social media marketing campaigns and what tools are available to measure the success of efforts without spending a lot of time or money.

Participants will leave with a workbook full of ideas for time messages, how to write a winning subject line, what kinds of offers or content to try and how best to approach the next outreach project.