weird news

Chuck Shepherd's News of the Weird

Wait, What?

Ikea has taken advertising in a whole new direction with its recent print ad for a crib. The ad, which appears in the Swedish magazine Amelia, invites women who think they might be pregnant to urinate on the paper to reveal a discounted price. “Peeing on this ad may change your life,” the ad reads at the top of the page. “If you are expecting, you will get a surprise right here in the ad.” Adweek reported that the agency behind the gimmick adapted pregnancy test technology to work on a magazine page.

shadow