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The Beaumont Convention and Visitors Bureau (CVB) announced the launch of “Viva Beaumont,” a Spanish language version of its website reportedly designed to better serve and engage with the city’s Hispanic community, as well as serve as a marketing piece to attract bilingual visitors.
CVB recognized that Beaumont is home to a thriving Hispanic population that contributes significantly to the city’s unique identity, embracing and celebrating this community with the unveiling of “Viva Beaumont” as a dedicated online resource.
“I look forward to spotlighting the people, businesses, languages and cultures of our community,” said Digital Media Specialist Juliana Davila. “Hispanic Heritage Month is the perfect time to unveil this website and I am excited to continue making this part of our website just as informative as visitbeaumontx.com.”
“Beaumont is a diverse and welcoming community, and we’re excited to enhance our outreach to our Hispanic neighbors and visitors,” added CVB Marketing and Tourism Director Christina Lokey added. “’Viva Beaumont’ isn’t just a translation; it’s a celebration of our shared culture and heritage. Highlighting our diversity and languages will attract more visitors, both domestic and international.”
Visit “Viva Beaumont” at vivabeaumont.com and explore the content available in Spanish.